D2C Supplements
18–28 day window
Day 22 silence is the churn signal. BHASM acts at day 18 — inside the window, not after it.
BHASM calibrates silence thresholds, churn signals, and recovery windows for 62 industry profiles. Find yours below.
Day 22 silence is the churn signal. BHASM acts at day 18 — inside the window, not after it.
Off-season silence is normal. The three weeks before season open is the only contact moment.
Second purchase converts a buyer to a loyalist. After day 45, the conversion window closes.
A 40% usage drop over 30 days precedes cancellation by six weeks. Behaviour signals before words.
Week 3 silence predicts dropout before the course ends. The inflection deserves a human, not automation.
A regular missing day 21 has likely found a replacement. Detect the deviation early.
After two ignored touchpoints, a third push damages trust. Surface for personal approach only.
A 60% login drop over 14 days precedes account closure. Watch usage, transactions, tickets.
Month 2 silence predicts month 3 churn above 70%. Act while re-engagement is still credible.
The window is day 85 to 120. Earlier feels aggressive; 180 days without contact is closed.
48-hour recovery window. After 7 days, silence itself becomes the better signal.
A regular shifting their visit day is testing an alternative. Detect deviation in real time.
Attendance drop in week 2 signals churn before month-end. Three weeks ahead of cancellation.
Customers do not tell you they are switching. They just stop renewing. Read the silence early.
A 30% data drop over 21 days precedes plan downgrade. Usage tells before words do.
Three consecutive missed opens signals disengagement, not absence. Adjust cadence before the spam mark.
52 days of silence is normal in luxury fashion.
In D2C supplements, it is churn.
BHASM knows the difference.
Every buyer archetype has a different silence threshold.
BHASM assigns it on the first purchase.
The window to recover a relationship is shorter than you think.
Most tools act after it closes.
Deal Hunter. Seasonal Anchor. Loyalty Seeker. The buying pattern is the identity.
BHASM reads behaviour on the first purchase and assigns one of 18 archetypes. The archetype shapes the silence threshold, the recovery window, and the message style. The customer never has to be classified by hand.
The engine never asks you to configure the silence window.
Every industry profile was calibrated before your first customer connected. Pre-festival peaks, post-disruption empathy windows, weekly attention rhythms — all read from world intelligence and applied automatically.
Your industry is here.
Your silence threshold is already calibrated.