How BHASM works

From first data sync
to the brief.

Every decision — who to contact, what to say, when to stay silent — documented and traceable.

Data flow Silence rules The engine Governance
Data flow

Your data enters.
Decisions come out.

BHASM reads your customer data, scores every relationship against 62 industry profiles, applies the 13 laws, and surfaces who needs a decision. Every step is logged.

Your data sources
Shopifyorders · cart
Razorpaypayments
GA4behaviour
WhatsApp · Email
CSV import
→
BHASM engine
Relationship scoring
62 industry profiles
13 governing laws
Sentiment veto
Message generation
→
The weekly dividend
Ranked account list — highest urgency first
Message written for each account
Suppression log — what wasn't sent and why
Estimated recovery value per account
The physics of silence

BHASM sends less than you expect.
That is the product.

Every message not sent is a relationship preserved. These are the five mechanisms that govern silence.

Law 1
Sentiment veto
If a complaint, support ticket, or negative signal is detected — all outreach blocked. No override. Silence until the relationship is repaired.
Without this
Promo sent 2 hours after complaint. Customer churns by end of day.
Law 4
Frequency cap
Attention is finite. BHASM enforces hard limits per customer per week and per month — regardless of how many campaigns are running. Third contact in a week? Blocked.
Without this
3 campaigns run the same week. Customer gets 3 messages. Unsubscribes from all future contact.
Repeat silence
Silence accumulation
If a customer has ignored two consecutive messages, BHASM enters silence mode. Sending a third message into silence damages the relationship more than not sending.
Without this
5 ignored messages. The relationship is dead before BHASM stops trying.
Physics
Absolute block
Payment failure, active dispute, legal opt-out: these are hard stops that no campaign can override. Not a filter. A wall. Governed by the physics layer in every brief run.
Without this
Discount sent to customer with payment failed 3 days ago. Regulatory exposure. Relationship destroyed.
Default
Human approval
On Seed — every message requires your approval before sending. Autonomy is earned, not assumed. Higher tiers unlock autonomous sending only after confidence thresholds are met.
Without this
First brief runs. 14 messages sent to customers you've never approved. No visibility. No control.
The architecture

Built on laws,
not prompts.

Most AI tools ask a language model what to do. BHASM runs a physics engine first — the language model adds narrative to decisions already made by mathematics.

18
Buyer archetypes
The Deal Hunter. The Seasonal Ghost. The Friction Point. Each has a different trigger, window, silence threshold, and message type. Identified from purchase pattern — not demographics.
13
Decision constraints
Every urgency score is a sum. Every suppression is a Boolean. Every timing decision traces to a defined formula. Not opinion — mathematics that can be audited for every account on every run.
62
Industry silence profiles
52 days without an order is normal for a luxury fashion brand. For a D2C supplement, it is churn. BHASM knows the difference for 62 industry profiles — and calibrates every urgency score accordingly.
C7
Scoring dimensions
Churn probability · temporal decay · behavioural enrichment · world signal modifier · archetype classification · sentiment veto · physics constraint. Seven independent scores combined into one urgency number. Not a guess. A physics model.
The engine sharpens with every brief. What it knows at month six is not available at week one. That gap is not purchasable.
Governance

Every decision is traceable.

BHASM maintains a full ledger of every send, every veto, every silence. At any time you can see why a message was sent — or why it was not.

Every send logged
Channel. Time. Urgency score at send. Archetype. Which signals triggered the action. Founder approval status.
Every veto logged
Which rule blocked it. What signal triggered the block. How long the silence window lasts. When BHASM will re-evaluate.
Every outcome tracked
Did the customer respond? Did they purchase? Was the relationship repaired? Fed back into the scoring engine.
Start now

See it run on your customers.

Seed tier is free forever. Connect in 3 minutes. First brief runs automatically.

See your industry →